If you read my post back in February about Valentines day, you know exactly what I mean. If not, I’ll explain again with Wikipedia.
“White Day was first celebrated in 1978 in Japan. It was started by the National Confectionery Industry Association as an “answer day” to Valentine’s Day on the grounds that men should pay back the women who gave them chocolate and other gifts on Valentine’s Day. In 1977, a Fukuoka-based confectionery company, Ishimuramanseido, marketedmarshmallows to men on March 14, calling it Marshmallow Day (マシュマロデー Mashumaro Dē).” – Wikipedia